“For the moments you couldn’t capture”
Concept campaign for Ring Doorbell
We know Ring’s main purpose is to help with safety by alerting home owners and recording action at the front door, but if we highlighted Ring’s ability to capture life’s other moments? The funny, the sad, the firsts. This commercial would draw attention to the unexpected or even expected things that might occur at the front door. We would watch one family grow up through the ring doorbell, eventually saying goodbye to their childhood home.
First kiss
Getting engaged
Ding-Dong ditching with friends
Trick or treating
Bringing home a baby
Moving out of childhood home