“See life cinematically”

Concept campaign for Ray-Ban

An actor puts on their sunglasses and the commercial then becomes a cinematic, movie-like experience. The sunglasses allow the actor to start seeing life more beautifully and optimistically, the way in which only a movie can. It’s a more literal version of “seeing through rose colored glasses.” The lens of the sunglasses turns into the lens of the film camera. The actor notices people dancing as the sun sets. They notice people listening to music in the car with the windows down, wind in hair.

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Ring Campaign